Marketing with Microsoft Dynamics CRM
Idea Conference

B2C Email Marketing, Courtney Carter



Creating Effective Business-to-Consumer (B2C) Email Marketing Programs

Courtney Carter
Sales and Marketing Business Partner, Merial

Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. In this session, Courtney shares how Merial is using email marketing and marketing automation to communicate with its customers and their consumers.