Ignite your marketing creativity at the
Marketing with Microsoft Dynamics CRM Idea Conference!
The Idea Conference is a completely online event dedicated to sharing ideas, case studies, and best practices from organizations that have achieved success marketing with Microsoft CRM. The Idea Conference is free to attend and is broadcast via WebEx. Join us on September 24th for presentations by CRM and marketing experts, and share your ideas using the hashtag #ideaconference2015. Register today!
Schedule Filled with Marketing Inspiration
You won’t want to miss any of these exciting sessions during the Marketing with Microsoft Dynamics CRM Idea Conference:
Keynote: Marketing with Microsoft Dynamics CRM
John Gravely, ClickDimensions
As founder and CEO of ClickDimensions, John is heavily involved in both the design of ClickDimensions’ marketing automation solutions as well as the company’s marketing strategy, tactics and implementation. In his keynote, John will share his overall philosophy towards modern marketing as well as specific examples of how he and his colleagues are doing smart marketing to drive the company to higher levels.
9:00 AM (EDT)
9:40 AM (EDT)
Closing the Gap Between Marketing and Sales
Richard Wolters, CXO-Cockpit
If you’re about to launch your content-based digital marketing campaign seeking to raise the numbers on your lead generation, be careful what you wish for, ‘cause it just might work. And instead of marketing becoming sales’ new best friend, it could easily create a gap between the two due to the large numbers of low-value leads flooding CRM. Sales may become frustrated if they cannot follow-up on these leads effectively. So how can MS Dynamics CRM and ClickDimensions close that gap by increasing the value of the leads and identifying the high potential leads for sales with nurturing campaigns, scoring and dashboarding functionality? Join this session to find out!
MS Dynamics + ClickDimensions + Power BI = A CRM Experience Beyond Compare
Manuel Sevilla, Plus Consulting
The combination of Microsoft Dynamics CRM and ClickDimensions empowers marketers with the tools necessary to make their marketing vision reality. When marketers add in the analytic muscle of the Power BI product, they can reveal potentially business-boosting trends from their organizations’ customer interactions. This powerhouse of marketing tools can help an organization not only achieve marketing objectives, but can benefit business decision-makers in defining overall business goals that drive revenue and growth. Join Manuel as he reviews this robust solution and how it can take your marketing operation to the next level.
10:15 AM (EDT)
10:50 AM (EDT)
Nurture Marketing Strategies
Brad Burks, ClickDimensions
In this follow-up to his popular session during last year’s Idea Conference, Brad will dive deeper into how nurture marketing can streamline your marketing process, improve the quality of your leads, and drive sales. Brad will share real-world examples of how he uses nurtures, and highlight some new and exciting ways to automate your marketing program.
Email Marketing and Beyond
Danielle Boutin, Realtors Association of the Palm Beaches In this case study presentation, hear how the Realtors Association of the Palm Beaches uses not only email marketing, but also web intelligence, dynamic content, web forms, surveys, dashboards and more to achieve better reporting, better understanding of their members, and improved staff efficiency and accountability.
11:25 AM (EDT)
12:00 PM (EDT)
How ClickDimensions Helped an Association Improve Membership Renewals
Don Carnevale, BroadPoint Technologies
In this session, you will learn how an association leveraged the ClickDimensions solution, in combination with Dynamics CRM, to improve membership renewals and better engage with their members. See how they were able to automate their renewal process to drive more revenue and build better relationships with current and prospective members through the use of targeted and personalized emails, lead scoring and nurture campaigns.
Stop Losing Leads: Using MS Dynamics CRM and ClickDimensions to Convert Leads from Web and Social Media
Rob Triggs, CRM Dynamics
Darrell Keezer, Candybox Marketing
Most companies are unaware of the number of prospective customers they lose every single day. From your website’s inability to convert, to a lack of automated sales process, the negative affect of your current marketing practices on your business should shock you. In this session, Rob and Darrell will discuss: (1) how to implement practices that will help your website attract and convert prospects, (2) how to setup an automated sales process in your CRM that will nurture your new prospects, (3) how your closing ratio is impacted by your sales team’s actions, down to the minute, (4) the six main reasons why you lose customers, and how to solve them, and (5) industry leading tools that help marketers take control of their sales-pipeline.
12:35 PM (EDT)
1:30 PM (EDT)
Don’t Miss the Next Hot Lead! Listen and Engage After Your Communications
Steven Foster, Intergen
So you have sent out an email with some call to actions…great! But are you following up with the leads effectively? Remove the manual processes and automate using standard Dynamics CRM and ClickDimensions features. Attend this session to find out how you can automate lead management and to understand how other organizations are successfully doing it.
The Marketing with Microsoft Dynamics CRM Idea Conference is perfect for anyone looking for marketing inspiration. Users of Microsoft CRM, ClickDimensions, or other marketing tools will be engaged by the sessions.
Yes! The examples and case studies presented during the Idea Conference demonstrate how Microsoft CRM and ClickDimensions marketing automation have been used by other organizations to achieve marketing success. The sessions are a great resource to consider when evaluating CRM.
The sessions cover how organizations are successfully using CRM and marketing automation to meet their marketing goals. While speakers may include demonstrations of how they completed a project, this is not a training event. Sessions are intended to inspire marketers with new ideas.
Don’t worry! If you missed all or part of the 2014 Marketing with Microsoft Dynamics CRM Idea Conference, recorded sessions are available to watch at any time. Click here for 2014 recorded sessions.
The Marketing with Microsoft Dynamics CRM Idea Conference is sponsored by ClickDimensions, the top-rated, award-winning, Microsoft-certified email marketing and marketing automation solution for Microsoft Dynamics CRM. ClickDimensions can streamline your marketing program by gaining insights about your leads and contacts, resulting in reduced costs and increased revenue. Providing email marketing, web tracking, lead scoring, nurture marketing, social discovery, campaign tracking and web forms and surveys, ClickDimensions allows organizations to discover who is interested in their products, quantify their level of interest and take the appropriate actions. Visit www.clickdimensions.com for more information.
Danielle is the Director of Emerging Technologies and Communications for the Realtors® Association of the Palm Beaches (RAPB). The RAPB is the voice for real estate in Palm Beach county, Florida, and enhances its members’ abilities and opportunities to conduct their real estate businesses professionally, ethically, successfully and profitably.
As Vice President of Sales for ClickDimensions, Brad Burks develops strategic partnerships within the Microsoft CRM partner channel and drives sales of the ClickDimensions marketing automation solution to organizations worldwide. Brad has over 15 years’ experience in business development and partner channel management in the software industry.
Don Carnevale is the Director of Marketing at BroadPoint Technologies, the largest Gold Certified Microsoft Dynamics CRM and ERP partner in the Mid-Atlantic. He has over 17 years’ experience in multi-channel marketing with software and services companies. He is also a ClickDimensions certified professional.
John Gravely is the founder and CEO of ClickDimensions, the top-rated marketing automation solution or Microsoft Dynamics CRM. In addition to leading ClickDimensions, John’s previous experience in CRM marketing includes serving as Vice President of Marketing for Scribe Software and co-founding c360 Solutions, now a CDC Software company.
Steven Foster has over 15 years in the CRM field and has used Dynamics since V1.0. He is a certified ClickDimensions professional, involved with over 15 implementations over the past 3 years. A Microsoft Dynamics CRM MVP and V-TSP, Steven is always seeking ways to better deliver business outcomes using CRM that drive productivity and value.
Darrell Keezer, author of 37 Ways Your Website Died, is the founder of Candybox Marketing, a digital agency that helps businesses generate new customers using social media, search engine optimization, and website design. Darrell has been instrumental in helping organizations attract, engage, and convert online visitors into customers, such as Spin Master Toys, Fox Entertainment, and The Weather Network.
Manuel advises his customers in acquiring the best technologies for creating a customized customer experience. He has an extensive track record in collaborating with clients in the development and execution of strategies to deliver truly unique customer relationship management solutions.
Rob Triggs is Vice President of Sales and Marketing for CRM Dynamics, a Gold certified partner for Microsoft Dynamics CRM and a Gold certified Canadian ClickDimensions partner. Rob helps clients leverage CRM to increase sales productivity and get more from their investment in social media, web and other marketing related activities.
Richard Wolters is Marketing Manager of CXO-Cockpit, an independent software company founded in 2007 that provides finance professionals with next generation web-based and mobile corporate financial reporting dashboards. Richard has been responsible for the development and implementation of the digital marketing strategy of CXO-Cockpit, founded on MS Dynamics CRM and ClickDimensions Marketing Automation.